{"id":7441,"date":"2024-12-11T17:40:35","date_gmt":"2024-12-11T23:40:35","guid":{"rendered":"https:\/\/idsinc.com\/athena-summit\/keesha-buteau-copy\/"},"modified":"2025-03-10T10:05:08","modified_gmt":"2025-03-10T16:05:08","slug":"jaci-russo","status":"publish","type":"page","link":"https:\/\/idsinc.com\/fr\/athena-summit\/jaci-russo\/","title":{"rendered":"Jaci Russo"},"content":{"rendered":"\n
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\n \n Jaci Russo, PCM <\/span>\n\n \n \n \u00c9tat de la marque U <\/span>\n <\/h1>\n<\/div>\n\n\n
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\u00ab Votre marque est le lien \u00e9motionnel d'une personne avec votre entreprise, votre produit et votre service \u00bb \u2013 Marty Neumeier<\/i><\/b><\/p>\n

Puisque c'est le lien \u00e9motionnel d'une personne qui d\u00e9termine sa perception, ses sentiments. Les gens ne prennent pas de d\u00e9cisions logiques\u00a0: ils choisissent la \u00ab\u00a0meilleure\u00a0\u00bb option selon leur intuition et justifient ensuite leur choix par la logique. Vous devez apprendre \u00e0 construire votre marque.\u00a0\u00a0<\/b><\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n

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Jaci Russo, PCM, est une dirigeante passionn\u00e9e qui a fait ses preuves en mati\u00e8re de croissance et de d\u00e9passement des attentes. En tant que cofondatrice et PDG de brandRUSSO, une agence de branding strat\u00e9gique bas\u00e9e \u00e0 Lafayette, en Louisiane, Jaci a jou\u00e9 un r\u00f4le d\u00e9terminant dans l'\u00e9tablissement de la r\u00e9putation d'excellence de l'entreprise, gr\u00e2ce \u00e0 des r\u00e9sultats fiables et de haute qualit\u00e9.<\/p>\n

La carri\u00e8re de Russo a d\u00e9coll\u00e9 apr\u00e8s avoir rejoint Creative Artists Agency (CAA) \u00e0 Los Angeles, en Californie. Plus tard, aux c\u00f4t\u00e9s du magnat des m\u00e9dias Barry Diller, elle a jou\u00e9 un r\u00f4le essentiel dans le d\u00e9veloppement des marques de grandes entit\u00e9s telles que Home Shopping Network, Ticketmaster et USA Network. Cependant, en 2001, Jaci a jet\u00e9 son d\u00e9volu sur un nouvel horizon, d\u00e9termin\u00e9e \u00e0 cr\u00e9er quelque chose d'unique, et c'est alors qu'elle a cofond\u00e9 la marque RUSSO.<\/p>\n

Au-del\u00e0 des conseils d'administration, Jaci est une auteure publi\u00e9e et une conf\u00e9renci\u00e8re tr\u00e8s respect\u00e9e en mati\u00e8re de branding et de marketing. Forte de plus de vingt ans d'exp\u00e9rience en tant que strat\u00e8ge de marque, elle apporte un savoir pr\u00e9cieux et une perspective dynamique \u00e0 ses sujets, s'appuyant sur une riche exp\u00e9rience personnelle. Cette exp\u00e9rience l'a conduite \u00e0 cr\u00e9er Brand State U, une plateforme d'apprentissage en ligne accessible aux petites entreprises et aux marketeurs ind\u00e9pendants. Jaci anime \u00e9galement des ateliers de d\u00e9veloppement de marque et produit le blog et le podcast Razor Branding de brandRUSSO, qui proposent des conseils sur le march\u00e9 actuel.\u00a0<\/p>\n

Jaci est titulaire du titre de Professional Certified Marketer (PCM) de l'American Marketing Association, est dipl\u00f4m\u00e9e de Leadership LA, a suivi avec succ\u00e8s le programme Goldman Sachs 10\u00a0000 Small Business et est consultante en image de marque pour la Fondation Edward Lowe. Mais au-del\u00e0 de ses remarquables qualifications, c'est son style de leadership exceptionnel qui la distingue v\u00e9ritablement.<\/p>\n

Chez brandRusso, Jaci favorise une culture collaborative o\u00f9 les id\u00e9es nouvelles et les solutions cr\u00e9atives prosp\u00e8rent. Son engagement pour l'\u00e9ducation, l'\u00e9galit\u00e9 des chances et l'autonomisation \u00e9conomique d\u00e9passe sa vie professionnelle, la positionnant comme une leader communautaire inspirante. Il n'est pas \u00e9tonnant qu'elle ait \u00e9t\u00e9 intronis\u00e9e au Temple de la renomm\u00e9e des entreprises d'Acadiana.\u00a0<\/p>\n

En tant que leader communautaire active, Jaci fait activement du b\u00e9n\u00e9volat aupr\u00e8s d'organisations civiques et d'organismes \u00e0 but non lucratif, illustrant son engagement \u00e0 faire une diff\u00e9rence significative tant sur le plan professionnel que personnel.\u00a0<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":7133,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"team":[],"class_list":["post-7441","page","type-page","status-publish","hentry","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nJaci Russo - iDiscovery Solutions<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jaci Russo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/idsinc.com\/fr\/athena-summit\/jaci-russo\/\" \/>\n<meta property=\"og:site_name\" content=\"iDiscovery Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iDiscovery-Solutions-110210573904472\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-10T16:05:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/idsinc.com\/wp-content\/uploads\/2024\/11\/Jaci-003-scaled-e1731434003139.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/idsinc.com\\\/athena-summit\\\/jaci-russo\\\/\",\"url\":\"https:\\\/\\\/idsinc.com\\\/athena-summit\\\/jaci-russo\\\/\",\"name\":\"Jaci Russo - 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Their feelings. People don\u2019t make decisions based on logic - they choose the \u201cbest\u201d option based on their gut and then use logic to justify their choice. You need to learn how to build your brand.\u00a0\u00a0<\/b><\/p>\n<p>Jaci Russo, P.C.M., is a passionate leader with a proven track record of driving growth and exceeding expectations. As the co-founder and CEO of brandRUSSO, a strategic branding agency headquartered in Lafayette, LA, Jaci has been instrumental in establishing the company's reputation for excellence in delivering reliable and high-quality results.<\/p> <p>Russo's career took off after joining Creative Artists Agency (CAA) in Los Angeles, CA. Later, while working with media mogul Barry Diller, she played a pivotal role in shaping the brands of major entities such as the Home Shopping Network, Ticketmaster, and USA Network. However, in 2001, Jaci set her sights on a new horizon, determined to create something uniquely her own, and that's when she co-founded brandRUSSO.<\/p> <p>Beyond the boardroom, Jaci is a published author and highly respected speaker on branding and marketing. With over two decades of experience as a Brand Strategist, she brings a wealth of knowledge and a dynamic perspective to her topics, speaking from a rich reservoir of personal insight. This experience led her to create Brand State U, an accessible online learning platform for small businesses and DIY marketers. Jaci also conducts Brand Builder Workshops and produces brandRUSSO's Razor Branding blog and podcast, offering guidance in today's marketplace.\u00a0<\/p> <p>Jaci holds a Professional Certified Marketer (P.C.M.) designation from the American Marketing Association, is a graduate of Leadership LA, has successfully completed the Goldman Sachs 10,000 Small Business Program, and serves as a Brand Consultant for the Edward Lowe Foundation. However, beyond her remarkable credentials, what truly sets her apart is her exceptional leadership style.<\/p> <p>At brandRusso, Jaci fosters a culture of collaboration where fresh ideas and creative solutions thrive. Her dedication to education, equal opportunity, and economic empowerment extends beyond her professional life, positioning her as a community leader who inspires others. It's no wonder she's been inducted into the Acadiana Business Hall of Fame.\u00a0<\/p> <p>As an active community leader, Jaci actively volunteers with civic organizations and nonprofits, exemplifying her commitment to making a meaningful difference both professionally and personally.\u00a0<\/p>","_links":{"self":[{"href":"https:\/\/idsinc.com\/fr\/wp-json\/wp\/v2\/pages\/7441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idsinc.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/idsinc.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/idsinc.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/idsinc.com\/fr\/wp-json\/wp\/v2\/comments?post=7441"}],"version-history":[{"count":2,"href":"https:\/\/idsinc.com\/fr\/wp-json\/wp\/v2\/pages\/7441\/revisions"}],"predecessor-version":[{"id":7727,"href":"https:\/\/idsinc.com\/fr\/wp-json\/wp\/v2\/pages\/7441\/revisions\/7727"}],"up":[{"embeddable":true,"href":"https:\/\/idsinc.com\/fr\/wp-json\/wp\/v2\/pages\/7133"}],"wp:attachment":[{"href":"https:\/\/idsinc.com\/fr\/wp-json\/wp\/v2\/media?parent=7441"}],"wp:term":[{"taxonomy":"team","embeddable":true,"href":"https:\/\/idsinc.com\/fr\/wp-json\/wp\/v2\/team?post=7441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}