{"id":7441,"date":"2024-12-11T17:40:35","date_gmt":"2024-12-11T23:40:35","guid":{"rendered":"https:\/\/idsinc.com\/athena-summit\/keesha-buteau-copy\/"},"modified":"2025-03-10T10:05:08","modified_gmt":"2025-03-10T16:05:08","slug":"jaci-russo","status":"publish","type":"page","link":"https:\/\/idsinc.com\/es\/athena-summit\/jaci-russo\/","title":{"rendered":"Jaci Russo"},"content":{"rendered":"\n
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\n \n Jaci Russo, PCM <\/span>\n\n \n \n Marca Estado U <\/span>\n <\/h1>\n<\/div>\n\n\n
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\u201cTu marca es la conexi\u00f3n emocional de una persona con tu empresa, producto y servicio\u201d \u2013 Marty Neumeier<\/i><\/b><\/p>\n

Dado que es la conexi\u00f3n emocional de la persona, significa que es su percepci\u00f3n. Sus sentimientos. Las personas no toman decisiones basadas en la l\u00f3gica; eligen la "mejor" opci\u00f3n bas\u00e1ndose en su instinto y luego usan la l\u00f3gica para justificar su decisi\u00f3n. Necesitas aprender a construir tu marca.\u00a0\u00a0<\/b><\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n

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Jaci Russo, PCM, es una l\u00edder apasionada con una trayectoria comprobada impulsando el crecimiento y superando expectativas. Como cofundadora y directora ejecutiva de brandRUSSO, una agencia de branding estrat\u00e9gico con sede en Lafayette, Luisiana, Jaci ha sido fundamental para consolidar la reputaci\u00f3n de la compa\u00f1\u00eda por su excelencia en la entrega de resultados confiables y de alta calidad.<\/p>\n

La carrera de Russo despeg\u00f3 tras unirse a Creative Artists Agency (CAA) en Los \u00c1ngeles, California. M\u00e1s tarde, mientras trabajaba con el magnate de los medios Barry Diller, desempe\u00f1\u00f3 un papel fundamental en el desarrollo de las marcas de importantes entidades como Home Shopping Network, Ticketmaster y USA Network. Sin embargo, en 2001, Jaci se propuso un nuevo horizonte, decidida a crear algo \u00fanico y propio, y fue entonces cuando cofund\u00f3 la marca RUSSO.<\/p>\n

M\u00e1s all\u00e1 de la sala de juntas, Jaci es una autora publicada y una conferenciante muy respetada sobre branding y marketing. Con m\u00e1s de dos d\u00e9cadas de experiencia como estratega de marca, aporta un vasto conocimiento y una perspectiva din\u00e1mica a sus temas, hablando desde una rica perspectiva personal. Esta experiencia la llev\u00f3 a crear Brand State U, una plataforma de aprendizaje en l\u00ednea accesible para peque\u00f1as empresas y profesionales del marketing que buscan el \u00e9xito. Jaci tambi\u00e9n imparte talleres para el desarrollo de marcas y produce el blog y podcast "Razor Branding" de brandRUSSO, que ofrece orientaci\u00f3n en el mercado actual.\u00a0<\/p>\n

Jaci cuenta con la certificaci\u00f3n de Profesional de Marketing Certificado (PCM) de la Asociaci\u00f3n Americana de Marketing, se gradu\u00f3 de Leadership LA, complet\u00f3 con \u00e9xito el Programa Goldman Sachs 10,000 para Peque\u00f1as Empresas y trabaja como Consultora de Marca para la Fundaci\u00f3n Edward Lowe. Sin embargo, m\u00e1s all\u00e1 de sus destacadas credenciales, lo que realmente la distingue es su excepcional estilo de liderazgo.<\/p>\n

En brandRusso, Jaci fomenta una cultura de colaboraci\u00f3n donde prosperan las ideas innovadoras y las soluciones creativas. Su dedicaci\u00f3n a la educaci\u00f3n, la igualdad de oportunidades y el empoderamiento econ\u00f3mico trasciende su vida profesional, posicion\u00e1ndola como una l\u00edder comunitaria que inspira a otros. No es de extra\u00f1ar que haya sido incluida en el Sal\u00f3n de la Fama Empresarial de Acadiana.\u00a0<\/p>\n

Como l\u00edder comunitaria activa, Jaci colabora voluntariamente con organizaciones c\u00edvicas y sin fines de lucro, lo que ejemplifica su compromiso de marcar una diferencia significativa tanto a nivel profesional como personal.\u00a0<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n

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Their feelings. People don\u2019t make decisions based on logic - they choose the \u201cbest\u201d option based on their gut and then use logic to justify their choice. You need to learn how to build your brand.\u00a0\u00a0<\/b><\/p>\n<p>Jaci Russo, P.C.M., is a passionate leader with a proven track record of driving growth and exceeding expectations. As the co-founder and CEO of brandRUSSO, a strategic branding agency headquartered in Lafayette, LA, Jaci has been instrumental in establishing the company's reputation for excellence in delivering reliable and high-quality results.<\/p> <p>Russo's career took off after joining Creative Artists Agency (CAA) in Los Angeles, CA. Later, while working with media mogul Barry Diller, she played a pivotal role in shaping the brands of major entities such as the Home Shopping Network, Ticketmaster, and USA Network. However, in 2001, Jaci set her sights on a new horizon, determined to create something uniquely her own, and that's when she co-founded brandRUSSO.<\/p> <p>Beyond the boardroom, Jaci is a published author and highly respected speaker on branding and marketing. With over two decades of experience as a Brand Strategist, she brings a wealth of knowledge and a dynamic perspective to her topics, speaking from a rich reservoir of personal insight. This experience led her to create Brand State U, an accessible online learning platform for small businesses and DIY marketers. Jaci also conducts Brand Builder Workshops and produces brandRUSSO's Razor Branding blog and podcast, offering guidance in today's marketplace.\u00a0<\/p> <p>Jaci holds a Professional Certified Marketer (P.C.M.) designation from the American Marketing Association, is a graduate of Leadership LA, has successfully completed the Goldman Sachs 10,000 Small Business Program, and serves as a Brand Consultant for the Edward Lowe Foundation. However, beyond her remarkable credentials, what truly sets her apart is her exceptional leadership style.<\/p> <p>At brandRusso, Jaci fosters a culture of collaboration where fresh ideas and creative solutions thrive. Her dedication to education, equal opportunity, and economic empowerment extends beyond her professional life, positioning her as a community leader who inspires others. It's no wonder she's been inducted into the Acadiana Business Hall of Fame.\u00a0<\/p> <p>As an active community leader, Jaci actively volunteers with civic organizations and nonprofits, exemplifying her commitment to making a meaningful difference both professionally and personally.\u00a0<\/p>","_links":{"self":[{"href":"https:\/\/idsinc.com\/es\/wp-json\/wp\/v2\/pages\/7441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idsinc.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/idsinc.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/idsinc.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/idsinc.com\/es\/wp-json\/wp\/v2\/comments?post=7441"}],"version-history":[{"count":2,"href":"https:\/\/idsinc.com\/es\/wp-json\/wp\/v2\/pages\/7441\/revisions"}],"predecessor-version":[{"id":7727,"href":"https:\/\/idsinc.com\/es\/wp-json\/wp\/v2\/pages\/7441\/revisions\/7727"}],"up":[{"embeddable":true,"href":"https:\/\/idsinc.com\/es\/wp-json\/wp\/v2\/pages\/7133"}],"wp:attachment":[{"href":"https:\/\/idsinc.com\/es\/wp-json\/wp\/v2\/media?parent=7441"}],"wp:term":[{"taxonomy":"team","embeddable":true,"href":"https:\/\/idsinc.com\/es\/wp-json\/wp\/v2\/team?post=7441"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}