{"id":3308,"date":"2022-03-22T08:30:00","date_gmt":"2022-03-22T14:30:00","guid":{"rendered":"https:\/\/idsinc.com\/?p=3308"},"modified":"2026-03-09T15:13:48","modified_gmt":"2026-03-09T21:13:48","slug":"fc-principle7","status":"publish","type":"post","link":"https:\/\/idsinc.com\/en_gb\/fc-principle7\/","title":{"rendered":"Fact Crashing \u2122: Principle 7"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-3308\" data-postid=\"3308\" class=\"themify_builder_content themify_builder_content-3308 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n\n\n<h1 class=\"wp-block-heading\">Data Understanding is Required for Proper Analysis<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">This is the ninth installment in a blog series on <a href=\"https:\/\/idsinc.com\/en_gb\/fact-crashing\/\">Fact Crashing\u2122<\/a>, the acceleration of the consideration of ACTION data (Ambient, Contextual, Transactional, IoT, Operational, Navigational) to the benefit of resolving disputes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are 9 Principles of <a href=\"https:\/\/idsinc.com\/en_gb\/fact-crashing\/\">Fact Crashing<\/a>\u2122. Earlier blogs covered:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/idsinc.com\/en_gb\/fact-crashing-part-ii\/\"><strong>Principle 1: Data is Evidence and is Discoverable<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/idsinc.com\/en_gb\/fact-crashing-part-iii-principle-2\/\"><strong>Principle 2: Data Should be Addressed Early<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/idsinc.com\/en_gb\/action-data-and-vebal-data\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Principle 2: Deep Dive<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/idsinc.com\/en_gb\/frame-case-issues-as-data-centric-inquiries\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Principle 3: Frame Case Issues as Data-Centric Inquiries<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/idsinc.com\/en_gb\/fc-principle4\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Principle 4: Identify, Qualify and Prioritize Data Sources<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/idsinc.com\/en_gb\/fc-principle5\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Principle 5: Data is Subjective to Preservation and Protection Obligations<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/idsinc.com\/en_gb\/fc-principle6\/\"><strong>Principle 6: Data Reliability Starts With Proper Collection<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, let\u2019s take a look at the seventh principle.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background\" style=\"background-color:#e1e1e1;color:#e1e1e1\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">To truly understand data, you should think of it as a three-legged stool: System Admin (e.g., IT); Business Owner (e.g., Sales) and End User (e.g., Salesperson).&nbsp; <strong><em>Having these three perspectives will help uncover some nuances to the answer to questions like:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Are users using the system as intended?<\/em><\/li><li><em>Is IT aware of how the business is using the system (reality versus design)?<\/em><\/li><li><em>What modifications have been made out of business necessity?<\/em><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These are all simple and yet all too common situations we\u2019ve seen happen at no fault of anybody, just a reality of business.&nbsp; For example, users decide themselves to use a field or workflow a different way than it wass intended because \u201cit was just easier.\u201d&nbsp; It\u2019s important that this process focus on understanding the realities of the data, not judging the business as to the <em>\u201cwhy.\u201d<\/em>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-missing-legs\"><strong><em>Missing Legs<\/em><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not uncommon to be in a situation where you are missing legs <em>(e.g., the HR person who knows about this legacy system is no longer with the company).<\/em>&nbsp; That does not mean you can\u2019t proceed; it just means that you need to do so understanding that you are balancing on two legs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a quick side note, a client told me recently, <em>\u201cI don\u2019t have any legs.&nbsp; Heck, I don\u2019t have a stool.\u201d<\/em>&nbsp; While not common, this does happen from time to time.&nbsp; Here, you may have to ask more questions of the data rather than people.&nbsp; <em>(Hint:&nbsp; It\u2019s always helpful to ask the questions below as relates to the data, which in turn will help to verify what the people say).<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Is the data in this field what I expected?<\/em><\/li><li><em>Is the range\/variety of data what I expected?<\/em><\/li><li><em>Are there an unusual or unexpected amount of \u201cNULL\u201d values?<\/em><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>Profile the Data<\/em><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As outlined in Principle 6, there are efficient ways to quickly establish baseline KPIs for validation.&nbsp; The same holds true for profiling a data source for better understanding.&nbsp; Some frequent data points that help establish this profile include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Record Count<\/em><\/li><li><em>Date Range (and any gaps)<\/em><\/li><li><em>Value Range<\/em><\/li><li><em>Average Value (and Outliers)<\/em><\/li><li><em>Common Value(s)<\/em><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This provides the necessary knowledge to analyze the data, and also provides one more layer of validation via this \u201csanity check\u201d of looking at the data from a few standard perspectives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>Continuous Active Learning<\/em><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLearn Continually \u2013 there\u2019s always \u201cone more thing\u201d to learn! \u201c ~Steve Jobs<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every interaction you have with the data can teach you something <em>(confirm what you expected or give indicators of the unexpected). <\/em>&nbsp;I can\u2019t tell you how often we hear the <em>\u201cOh yea, I forgot to tell you\u2026\u201d<\/em> because when you are looking back years into a set of data, those nuances are not always top of mind.&nbsp; If these nuances are not taken into consideration as part of analysis, your results can be skewed.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>Look to learn about these types of scenarios within your data set.<\/em><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There was a retention failure at one point because the data transfer to the archive server failed for a few weeks before we caught it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We stopped using Field A for X and started using Field D and E last year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We generally use Field M to report and run payroll, but raw data is in Field Q, R, S, and T.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>There are so many nuances that happen to data in the regular course of business, it\u2019s safe to assume that there will be some in your data.&nbsp; Seek to learn and understand it throughout your endeavor.<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background is-style-wide\" style=\"background-color:#e1e1e1;color:#e1e1e1\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>iDS provides consultative data solutions to corporations and law firms around the world, giving them a decisive advantage&nbsp; \u2013 both in and out of the courtroom. Our subject matter experts and data&nbsp; strategists specialize in finding solutions to complex data problems \u2013 ensuring data can be leveraged as an asset and not a liability.<\/em><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Data Understanding is Required for Proper Analysis This is the ninth installment in a blog series on Fact Crashing\u2122, the acceleration of the consideration of ACTION data (Ambient, Contextual, Transactional, IoT, Operational, Navigational) to the benefit of resolving disputes. There are 9 Principles of Fact Crashing\u2122. Earlier blogs covered:&nbsp; Principle 1: Data is Evidence and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,38],"tags":[16],"class_list":["post-3308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-methodologies","tag-fact-crashing","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fact Crashing\u2122 Principle 7: Data Understanding is Required for Analysis<\/title>\n<meta name=\"description\" content=\"In the ninth installment of Fact Crashing\u2122, iDS discusses the 7th principle, Data Understanding is Required for Proper Analysis.\" 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