{"id":7441,"date":"2024-12-11T17:40:35","date_gmt":"2024-12-11T23:40:35","guid":{"rendered":"https:\/\/idsinc.com\/athena-summit\/keesha-buteau-copy\/"},"modified":"2025-03-10T10:05:08","modified_gmt":"2025-03-10T16:05:08","slug":"jaci-russo","status":"publish","type":"page","link":"https:\/\/idsinc.com\/de\/athena-summit\/jaci-russo\/","title":{"rendered":"Jaci Russo"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-7441\" data-postid=\"7441\" class=\"themify_builder_content themify_builder_content-7441 themify_builder tf_clear\">\n                    <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_k0t8100 tb_first tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_jlun282 first\">\n                            <div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_middle tb_col_count_2 tb_lwqu388\">\n                <div  data-lazy=\"1\" class=\"module_column sub_column col4-2 tb_9h6n141 first\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_rnvw082 image-top circle  tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1280\" src=\"https:\/\/idsinc.com\/wp-content\/uploads\/2024\/11\/Jaci-003-scaled-e1731434003139.jpg\" class=\"wp-post-image wp-image-7293\" title=\"Jaci Russo \u2013 brandRUSSO \/ iDS\" alt=\"Jaci Russo, brandRUSSO, iDS\" srcset=\"https:\/\/idsinc.com\/wp-content\/uploads\/2024\/11\/Jaci-003-scaled-e1731434003139.jpg 1280w, https:\/\/idsinc.com\/wp-content\/uploads\/2024\/11\/Jaci-003-scaled-e1731434003139-300x300.jpg 300w, https:\/\/idsinc.com\/wp-content\/uploads\/2024\/11\/Jaci-003-scaled-e1731434003139-1024x1024.jpg 1024w, https:\/\/idsinc.com\/wp-content\/uploads\/2024\/11\/Jaci-003-scaled-e1731434003139-150x150.jpg 150w, https:\/\/idsinc.com\/wp-content\/uploads\/2024\/11\/Jaci-003-scaled-e1731434003139-768x768.jpg 768w, https:\/\/idsinc.com\/wp-content\/uploads\/2024\/11\/Jaci-003-scaled-e1731434003139-12x12.jpg 12w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column sub_column col4-2 tb_dao7404 last\">\n                    <!-- module fancy heading -->\n<div  class=\"module module-fancy-heading tb_7mxd008\" data-lazy=\"1\">\n        <h1 class=\"fancy-heading\">\n    <span class=\"main-head tf_block\">\n                    Jaci Russo, PCM            <\/span>\n\n    \n    <span class=\"sub-head tf_block tf_rel\">\n                    Markenstatus U            <\/span>\n    <\/h1>\n<\/div>\n<!-- \/module fancy heading -->\n<!-- module text -->\n<div  class=\"module module-text tb_45ep500\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p><b><i>\u201eIhre Marke ist die emotionale Verbindung einer Person zu Ihrem Unternehmen, Produkt und Service\u201c \u2013 Marty Neumeier<\/i><\/b><\/p>\n<p><b>Da es sich um die emotionale Verbindung einer Person handelt, ist es ihre Wahrnehmung. Ihre Gef\u00fchle. Menschen treffen Entscheidungen nicht auf der Grundlage logischer \u00dcberlegungen \u2013 sie w\u00e4hlen die \u201ebeste\u201c Option aus dem Bauch heraus und begr\u00fcnden ihre Entscheidung dann mit Logik. Sie m\u00fcssen lernen, Ihre Marke aufzubauen.\u00a0\u00a0<\/b><\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                    <\/div>\n                <div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_top tb_col_count_1 tb_fe0e882\">\n                <div  data-lazy=\"1\" class=\"module_column sub_column col-full tb_791w680 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_ebca882\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>Jaci Russo, PCM, ist eine leidenschaftliche F\u00fchrungspers\u00f6nlichkeit mit einer nachgewiesenen Erfolgsbilanz bei der F\u00f6rderung von Wachstum und dem \u00dcbertreffen von Erwartungen. Als Mitgr\u00fcnderin und CEO von brandRUSSO, einer strategischen Branding-Agentur mit Hauptsitz in Lafayette, Louisiana, hat Jaci ma\u00dfgeblich zum Ruf des Unternehmens beigetragen, zuverl\u00e4ssige und qualitativ hochwertige Ergebnisse zu liefern.<\/p>\n<p>Russos Karriere begann nach ihrem Einstieg bei der Creative Artists Agency (CAA) in Los Angeles, Kalifornien, steil. Sp\u00e4ter, in Zusammenarbeit mit dem Medienmogul Barry Diller, pr\u00e4gte sie ma\u00dfgeblich die Marken gro\u00dfer Unternehmen wie Home Shopping Network, Ticketmaster und USA Network. Doch 2001 wagte Jaci den Schritt ins Ungewisse und war entschlossen, etwas Eigenes zu schaffen. So gr\u00fcndete sie brandRUSSO.<\/p>\n<p>Au\u00dferhalb des Vorstands ist Jaci Autorin und hoch angesehene Rednerin zum Thema Branding und Marketing. Mit \u00fcber zwei Jahrzehnten Erfahrung als Markenstrategin bringt sie umfassendes Wissen und eine dynamische Perspektive in ihre Themen ein und spricht aus einem reichen Fundus pers\u00f6nlicher Erkenntnisse. Diese Erfahrung f\u00fchrte sie zur Gr\u00fcndung von Brand State U, einer zug\u00e4nglichen Online-Lernplattform f\u00fcr kleine Unternehmen und DIY-Vermarkter. Jaci leitet au\u00dferdem Brand Builder Workshops und produziert den Blog und Podcast \u201eRazor Branding\u201c von brandRUSSO, der Orientierung f\u00fcr den heutigen Markt bietet.\u00a0<\/p>\n<p>Jaci ist von der American Marketing Association als Professional Certified Marketer (PCM) zertifiziert, hat Leadership LA absolviert, das Goldman Sachs 10.000 Small Business Program erfolgreich abgeschlossen und ist als Markenberaterin f\u00fcr die Edward Lowe Foundation t\u00e4tig. Neben ihren bemerkenswerten Qualifikationen zeichnet sie vor allem ihr au\u00dfergew\u00f6hnlicher F\u00fchrungsstil aus.<\/p>\n<p>Bei brandRusso f\u00f6rdert Jaci eine Kultur der Zusammenarbeit, in der frische Ideen und kreative L\u00f6sungen gedeihen. Ihr Engagement f\u00fcr Bildung, Chancengleichheit und wirtschaftliche St\u00e4rkung geht \u00fcber ihr Berufsleben hinaus und macht sie zu einer F\u00fchrungspers\u00f6nlichkeit, die andere inspiriert. Kein Wunder, dass sie in die Acadiana Business Hall of Fame aufgenommen wurde.\u00a0<\/p>\n<p>Als aktive F\u00fchrungspers\u00f6nlichkeit in der Gemeinde engagiert sich Jaci ehrenamtlich in B\u00fcrgerorganisationen und gemeinn\u00fctzigen Einrichtungen und zeigt damit ihr Engagement, sowohl beruflich als auch privat einen sinnvollen Unterschied zu machen.\u00a0<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                    <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->\n\n\n<p 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Die Fachexperten und Datenstrategen von iDS sind auf die L\u00f6sung komplexer Datenprobleme spezialisiert und stellen sicher, dass Daten als Vorteil und nicht als Belastung genutzt werden.","email":"info@idsinc.com","telephone":"+1.800.813.4832","legalName":"iDiscovery Solutions"}]}},"builder_content":"<img src=\"https:\/\/idsinc.com\/wp-content\/uploads\/2024\/11\/Jaci-003-scaled-e1731434003139.jpg\" title=\"Jaci Russo - brandRUSSO \/ iDS\" alt=\"Jaci Russo, brandRUSSO, iDS\" srcset=\"https:\/\/idsinc.com\/wp-content\/uploads\/2024\/11\/Jaci-003-scaled-e1731434003139.jpg 1280w, https:\/\/idsinc.com\/wp-content\/uploads\/2024\/11\/Jaci-003-scaled-e1731434003139-300x300.jpg 300w, https:\/\/idsinc.com\/wp-content\/uploads\/2024\/11\/Jaci-003-scaled-e1731434003139-1024x1024.jpg 1024w, https:\/\/idsinc.com\/wp-content\/uploads\/2024\/11\/Jaci-003-scaled-e1731434003139-150x150.jpg 150w, https:\/\/idsinc.com\/wp-content\/uploads\/2024\/11\/Jaci-003-scaled-e1731434003139-768x768.jpg 768w, https:\/\/idsinc.com\/wp-content\/uploads\/2024\/11\/Jaci-003-scaled-e1731434003139-12x12.jpg 12w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\n<h1>Jaci Russo, PCM<br\/>Brand State U<\/h1>\n<p><b><i>\u201cYour brand is a person\u2019s emotional connection with your company, product, and service\u201d - Marty Neumeier<\/i><\/b><\/p> <p><b>Since it is the person\u2019s emotional connection that means it is their perception. Their feelings. People don\u2019t make decisions based on logic - they choose the \u201cbest\u201d option based on their gut and then use logic to justify their choice. You need to learn how to build your brand.\u00a0\u00a0<\/b><\/p>\n<p>Jaci Russo, P.C.M., is a passionate leader with a proven track record of driving growth and exceeding expectations. As the co-founder and CEO of brandRUSSO, a strategic branding agency headquartered in Lafayette, LA, Jaci has been instrumental in establishing the company's reputation for excellence in delivering reliable and high-quality results.<\/p> <p>Russo's career took off after joining Creative Artists Agency (CAA) in Los Angeles, CA. Later, while working with media mogul Barry Diller, she played a pivotal role in shaping the brands of major entities such as the Home Shopping Network, Ticketmaster, and USA Network. However, in 2001, Jaci set her sights on a new horizon, determined to create something uniquely her own, and that's when she co-founded brandRUSSO.<\/p> <p>Beyond the boardroom, Jaci is a published author and highly respected speaker on branding and marketing. With over two decades of experience as a Brand Strategist, she brings a wealth of knowledge and a dynamic perspective to her topics, speaking from a rich reservoir of personal insight. This experience led her to create Brand State U, an accessible online learning platform for small businesses and DIY marketers. Jaci also conducts Brand Builder Workshops and produces brandRUSSO's Razor Branding blog and podcast, offering guidance in today's marketplace.\u00a0<\/p> <p>Jaci holds a Professional Certified Marketer (P.C.M.) designation from the American Marketing Association, is a graduate of Leadership LA, has successfully completed the Goldman Sachs 10,000 Small Business Program, and serves as a Brand Consultant for the Edward Lowe Foundation. However, beyond her remarkable credentials, what truly sets her apart is her exceptional leadership style.<\/p> <p>At brandRusso, Jaci fosters a culture of collaboration where fresh ideas and creative solutions thrive. Her dedication to education, equal opportunity, and economic empowerment extends beyond her professional life, positioning her as a community leader who inspires others. It's no wonder she's been inducted into the Acadiana Business Hall of Fame.\u00a0<\/p> <p>As an active community leader, Jaci actively volunteers with civic organizations and nonprofits, exemplifying her commitment to making a meaningful difference both professionally and personally.\u00a0<\/p>","_links":{"self":[{"href":"https:\/\/idsinc.com\/de\/wp-json\/wp\/v2\/pages\/7441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idsinc.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/idsinc.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/idsinc.com\/de\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/idsinc.com\/de\/wp-json\/wp\/v2\/comments?post=7441"}],"version-history":[{"count":2,"href":"https:\/\/idsinc.com\/de\/wp-json\/wp\/v2\/pages\/7441\/revisions"}],"predecessor-version":[{"id":7727,"href":"https:\/\/idsinc.com\/de\/wp-json\/wp\/v2\/pages\/7441\/revisions\/7727"}],"up":[{"embeddable":true,"href":"https:\/\/idsinc.com\/de\/wp-json\/wp\/v2\/pages\/7133"}],"wp:attachment":[{"href":"https:\/\/idsinc.com\/de\/wp-json\/wp\/v2\/media?parent=7441"}],"wp:term":[{"taxonomy":"team","embeddable":true,"href":"https:\/\/idsinc.com\/de\/wp-json\/wp\/v2\/team?post=7441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}